A TWO DAY VIRTUAL CONFERENCE FOR FLOWER FARMERS
SPONSORED BY VITALIZE SEED COMPANY
No more winging it.
No more chaos.
Just one crystal-clear plan
for your farming season.
Let’s make this your most intentional, profitable, boss-mode season yet.
on sale NOW
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Lifetime access to recordings
The DirtCon farm plan workbook with templates, downloads and swipe files from all our expert speakers.
Farming by the seat of your pants?
NOT ANYMORE.
There’s a lot of pixie dust in flower farming. Beauty, magic, all that good stuff.
But blow off the glitter, and you know how it really is: The season hits, and everything moves lightning fast- from the first tulips in spring, to the last dahlias in fall, and straight on to holiday sales.
Everything demands your
attention right now.
You have moments like
It’s time to preorder tulips?? I have no idea what I need!
I have hundreds of sunflowers about to bloom. I need buyers!!
My CSA still has three weeks left, and the zinnias are mildewed...
Bookkeeping? No, thanks!
Well, not this year, friend.
This year, you’re going in with a plan. No more crossed fingers. No more guilt over everything that falls behind. This year, you’ll know what you’re doing and why.
Because having your best year is not about luck!
In just 2 days, we’ll lock in your complete farm plan
(yup, even the parts you dread).
Join top-notch business mentors for this epic planning sesh, and walk away with a blueprint for your most purposeful and profitable year yet.
This is the kind of plan we’re talking about:
A Vision Plan, so you know what you’re aiming for
A Mindset Plan, so you can be who you need to be
A Profit Plan, with detailed revenue goals and a strategy to reach them
A Bookkeeping Plan to ditch that pit in your stomach and help you love the numbers
A Crop Plan, so you know what/when/why you’re planting (and what to order next!)
A Marketing Plan you can stick with, and always know what to say
A Fear-Busting Plan to help you keep going, even when $#*! happens.
Get ready to love the business parts of your business.
Here’s what we’re gonna get done on day one:
DAY 1 MORNING
Set Your Vision & Business Foundations
Go from burnout to balance and create a business you love
Step into your role as a fearless CEO
Find the right revenue streams for your farm
Create an authentic brand that feels like YOU!
DAY 1 AFTERNOON
Refine your Revenue & Profitability
Simplify and streamline for increased profits
Set practical sales goals for the year
Create a budget (that you can actually stick to!).
Moving beyond the $20 bouquet - value-add products to increase revenue.
Meet the Speakers Day 1
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Kalin Sheick
Sweetwater Floral
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Lennie Larkin
B-Side Farm
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Charlotte Smith
3 Cow Marketing
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Lyndsay Mercer
Wildroot Flower Co.
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Jessica Chase
Sierra Flower Farm
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Jenny Marks
Trademarks Flower Farm
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Julia Shanks
The Farmer’s Office
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Daniel Schavey
Petal Pickers
Roll up your sleeves for day two.
DAY 2 MORNING
Grow Smarter
Set your seasonal crop plan (know what to plant when!)
Prepare for abundance with succession planting
Maximize production space for small farm success
Technical deep dive into growing bulbs and crate growing.
DAY 2 AFTERNOON
Master your Marketing and Build Resilience
Schedule your marketing so you stay consistent.
Make it easy with your favorite marketing tools.
Create content that sells - and feels great, not gross
Bust that Fear: build resilience and self-trust. You’ve got this!
Meet the Speakers Day 2
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Joanna Webb
Three Little Buds Flowers
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Dave Dowling
Ball Horticultural
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Shannon Allen
Bloomhill Farm
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Marjolein Berbee
Leo Berbee Bulb Co.
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Kelli Jasper
Kelli Jasper Copy
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Em Connors
The Creative Bodega
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Lori Hernandez
Three Acre Farm
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Angie Machado
Angie Machado Co.
Let’s put this in perspective
Some things work when you wing it.
Farming isn’t one of those things.
FARMING WITHOUT
A PLAN
The farm runs you, and it’s the worst boss ever.
Overwhelm, guilt, stress…everything is demanding your attention all at once.
Shiny object syndrome: you grasp at anything that
looks like a solution to a problem.
Bookkeeping fills you with existential dread.
So you bury your head in the sand.
You have no idea what amount you’re spending or earning.
You hate marketing. You have no idea what to post,
what to say in an email, or why it even matters
that you keep up with it all.
You’re afraid you might run out of flowers when
you need them most.
FARMING WITH
A PLAN
You’re building a business you love, with boundaries that protect your time and your health.
You can prioritize what actually needs to be done,
and not sweat the small stuff.
Know exactly what you need to accomplish your next steps. That goes for plants, equipment, and education.
You trust the numbers, and you know how to track them.
You actually know you’re making money!
You know what you’re promoting each week.
You have strategies to make content creation
ainless and authentic.
You’re confident you can deliver on your promises!
Convinced? Us too.
WHEN YOU JOIN DIRTCON YOU GET:
Expert Business Mentors
Learn from experienced pros who know what it takes to turn a flower farm into a thriving, profitable business.
Tangible Takeaways
Walk away with more than just inspiration. We’re talking revenue plans, marketing calendars, and bookkeeping tools you can put to work immediately.
The Ultimate Farm Plan Workbook
Grab all the templates, swipe files, and planning resources from our expert presenters—your complete roadmap to success, all in one place!
You’ve got Q’s, We’ve got A’s.
I’ve already taken several flower farming/business courses. How will DirtCon help me?
Great question! DirtCon isn’t just another “sit and learn” course, it’s a work session. The entire conference is designed to help you walk away with a finished 2026 farm plan. Yes, you may hear familiar concepts from past courses, but this time you’ll be applying them in real time, with guidance and tools that turn ideas into a practical, personalized plan for your farm. Instead of leaving with more notes, you’ll leave with a roadmap you can actually use all year long.
Is this geared toward beginners?
Yes and No. If you’re completely new (like, you haven’t even run your first season yet), you’ll be drinking from a fire hose. Not everything will make sense to you yet, but you’ll leave way better prepared than you came.
If you’ve been running your business for 1-4 years, you’re in the sweet spot. You have a clearer idea about what you want, but you’re still learning the ropes. You’ll LOVE it here.
If you’re a seasoned pro, you understand that you’re always pivoting, and it pays to ground yourself in the basics while staying inspired with new learning opportunities.
We think DirtCon delivers a TON of value, whichever stage you’re in.
If I am Insider do I get a discount on my ticket to DirtCon? Yes, of course. The Dirt on Flowers Insiders receive 10% off their ticket to DirtCon. You’ll receive details on this in the Insiders Group.
Giveaways
✿
Tangible Templates
✿
Planning that actually gets done
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Sponsored by Vitalize Seed
Dream it
Giveaways ✿ Tangible Templates ✿ Planning that actually gets done ✿ Sponsored by Vitalize Seed Dream it
Okay, friend.
DirtCon is waiting for you!
Consider it our love letter to flower farmers everywhere and our toast to your success in 2026.
Trust us, having a solid farm plan for your year isn’t just a nice idea…it’s a game-changer. Not just for your farm, but for you, the whole person with the big hopes and dreams.
A plan helps you find balance, not burnout. It gives you resilience when stuff goes south.
Because here’s the truth: Winging it is for hobby farmers. And that’s not you.
Once you HAVE a plan and you can learn how to pivot with grace, everything gets easier. You just keep committing to it, depositing those confidence coins in the bank of you, watching them pile up. Year after year, you’ll gather more data and refine the process, making success feel less like a guessing game and more like a given.
We’re here to show you it doesn’t have to be complicated.
At DirtCon you’ll bust out the best farm plan of your life - A plan that helps you grow into the person YOU want to be.
Don’t leave your future self drowning in uncertainty. Join us at DirtCon, and let’s get you farming like a boss.
All DirtCon ticket purchases are non-refundable, including due to scheduling conflicts, illness, family emergencies, or unforeseen circumstances. DirtBag tickets may be transferred to another attendee prior to the event or upgraded to a DirtBoss ticket for lifetime access. DirtBoss tickets are non-transferable and non-refundable due to lifetime access and included digital materials. As DirtCon is a digital event with limited access windows and digital content, no refunds or credits will be issued.