Flower Farming is awesome. But also, it’s a LOT. What if you could find resources that meet you exactly where you are, AND a community of peers to cheer you on?

YES PLEASE!

Resources and community for flower farmers building their businesses

What you get:

  • Content Library of templates, checklists, worksheets and more

  • Live monthly Zoom Q&A with Lyndsay and Shannon

  • Archive of 1:1 hotseat coaching calls

  • Private Facebook Group, member directory, and Marigold Mixers

  • Plus some other nice perks! 

  • Further questions: read on…

It’s just $20/month!!  
with no annual commitment.

Here you are - with big dreams, a scrappy attitude, and a lot invested.

And you want MORE than a selfie with an armload of blooms.

You want a solid customer base, airtight accounting, and the confidence to run a business that comes with a freakin’ paycheck. And you need a little guidance to get there. 

If flower farming isn’t (yet) what you dreamed it would be, chances are this sounds familiar:

You’re farming on fumes. There are so many other demands on your time, money, and brainspace. You need to learn a better way, but it had better be quick, on-point, and affordable. 

You’re on information overload. For every question you ask, the answer generates five new ones.  You don’t need a brain dump, you need a slow drip…with time to process and practice.

You’re playing whack-a-mole. Solve one problem, and another pops up!  With so much to learn and do (and all of them costly) you need help to prioritize where to invest your time and your money.

You’ve got analysis paralysis: Every decision seems like it could make or break the future. You need help, but something low-stakes… to minimize the drama and build your confidence. 

You’re lonely and tired. You know in theory what you could be doing better.  Maybe you’ve even taken a course or three.  But implementation takes a long time, and it seems like you’re carrying that burden all by yourself.  You need encouragement to dig back in and keep going. 

As you’re figuring out what you want to become, you need a greenhouse for growing yourself.
A place to develop your farm-trepreneur skills.
A place to nurture your goals.  

WE KNOW JUST THE PLACE

Kendra Kennedy

I just want to say how much value you both have provided for me and my farm. I have the confidence to take my farm full time this year (eek!), and it is 90% from listening to you both and being able to ask questions. You’ve paved the way for me and have changed the course of my life, and I’m so grateful.

Dani Boss, SummerSkye Gardens, TX

The extras on the Insiders and hearing all the questions in the Facebook group really shifted my focus. Like, “you’ve really got to take this seriously. You're here to make money. You're here to be successful.” I don't want to try this out and be a failure. It really changed my mindset.

Hey there. 
We’re Lyndsay
and Shannon.

We started out just like you: two farmers with big dreams, who learned quickly that farming is 10% flowers and 90% dirt!! 

Growing the product is only the beginning, and man– that learning curve can be steep and lonely. That’s why, when we met in 2017 - barely a year into starting our farms - we linked arms and held fast.  We’ve kept each other on track as we flourished and failed, built skills and gained confidence - and we’re here to do the same for you! 

Come join us on
the Inside

THE DIRT ON FLOWERS MEMBERSHIP

A place for motivated growers to find the tools and community they need to grow a profitable business they love.

Sheri Robinson, Hoofprint Farm, RI

When you find your people that speak your language…it didn't matter what the cost was, I was in! Every single one of my flower farmer friends is now part of The Insiders, because I told them this is the one thing you should do. Just the value of that Wedding A La Carte sheet alone covers your membership for the full year! They’re so real, The Insiders is real, and it's just such a good value.

Learn to farm like a boss (cause that’s your job)

We created this membership to give you access to exactly the resources we wish we’d had starting out. The library is steadily growing, and each piece we add makes it more possible for you to 

  • Improve efficiency in your work, so you’ll have energy left for living life

  • Learn to become profitable whether your farm is massive or tiny

  • Get help with tedious or tricky documents like tax forms and grant applications

  • Identify new income streams and how to make them work (with a plan, not just trial and error)

  • Plan multiple aspects of your marketing, even if “selling” makes your palms sweat. 

  • Connect with a group of resourceful, figure-it-out kind of people. Marigolds Unite!

  • Dig deeper into your favorite topics with some of the top experts in our industry

  • Source advice from informed, experienced farmers, rather than crowdsourcing from the entire internet

  • Dig into vital mindset work so you can tackle your roadblocks and build a business you love

    …and so much more!

Inside your membership, you’ll get immediate access to our growing Content Library - a bucketload of resources to improve all aspects of your business.  Video tutorials, worksheets, checklists, templates… things that will save you hours, give you confidence, and set you up for success!

We focus our teaching around FIVE business pillars, and here are just a few examples of the goodies you’ll find there:

    • Crop Assessment worksheet

    • Chart of Accounts (plus how to use it!)

    • Wedding Contract Template

    • How to use a shrink sheet

    • Launch Calendar

    • Email templates for new businesses

    • Content Planning for Social Media

    • How to market and sell to florists

    • Bouquet planning

    • Planning for grocery

    • Succession planting planner

    • Growing in high tunnels and low tunnels

    • Farmer’s Market Checklist

    • U-Pick Event Checklist

    • Wedding Go-bag checklist

    • Limiting Beliefs worksheet

    • Personal Values worksheet

    • Book Club archives and worksheets (Profit First, Be Seen)

That’s a whole lotta Dirt. Now, let’s add water…

YOUR MEMBERSHIP ALSO INCLUDES

Coaching and Mentorship

Monthly live group zooms with us, and monthly hotseat coaching calls

A Flower Farming Community

The Dirtbag private Facebook group, a member directory, and “Marigold Mixers” along with other virtual meetups.

And Bonuses!

10% Discount Codes to Dirt on Flowers online courses (coming soon!) and early access to dahlia tubers sale at our farms

The Insiders Membership is for you if:

You want to run your farm like a business

You want a library of resources that save you time and money

You’re looking for a community of knowledgeable and supportive peers 

You want ongoing education and support while you dial in your farm essentials

You value personal development and have the grit to keep doing the work 

You want real talk, not just sweet promises

This membership may
NOT meet your needs if:

You are looking for an intensive 1:1 mentorship experience (in which case, we do offer individual consultations!)

You want a super deep dive into topics like grocery, weddings,  workshops, u-pick, tubers, or CSA  (courses coming soon!)

You’re a backyard hobby gardener with no intention of running a business. (Stick around long enough and you might decide to start one….you’ve been warned.)

You’re looking to get rich quick.  Nope, sorry. But we will link arms with you on the road to building a profitable farm. 

You’re not ready yet to allocate $20/mo toward professional development.  (Hey, no shame! Startup costs are a beast, and becoming profitable takes time. That’s why we run a free podcast!)

You’re a whiner.  But you’re not a whiner, so let’s cross that one off, shall we?

Leah Latiolais

 I had at least five years of farming under my belt, and there were really no resources when I started.  I procrastinated so long to open my own business, and I never would have jumped and formed my own LLC without the business and accounting component of The Insiders. When that BOI stuff came around and Lindsay and Shannon did that video. I was, like, oh, thank God, because this brain could not have done that without someone holding my hand and saying, “click here.”  it's been invaluable to me, and I'm really, really, appreciative of what I've learned.

The Dirtbag Guarantee

As an Insider, you’ll find tools that will save you time, give you confidence, welcome you to a community, and help you build a thriving, sustainable business you love.

 For only $20 a month

less than the price of a single bouquet

(and waaaaay less than a $$$$ course you’re not sure is the right fit)
you can join the party.  

No annual commitment, long-term contract, or hidden fees.
In other words, if it’s not your jam, you can cancel.

Yep. It’s that simple.

Let's see how the Insiders stack up against
your other options.

LIFE ON THE OUTSIDE

Invest $$$$  in courses, clenching your gut with hope they’ll provide what you need right now. Get LOTS of helpful info, but realize it’s a long journey to put it into action.

 Cobble together your education as best you can, from everything you can get your hands on.  That’s hours of reading books,  listening to pods, watching YouTube,  following every farmer on Insta, and combing through public Facebook comment threads.

Run your business using all the free templates, checklists, and other hints/tips you can find.  

Feel lonely and discouraged when challenges come, or when Dream Destroying Deborah pays a visit. Wonder if it’s time to give up.

LIFE ON THE INSIDE

Make a small but steady monthly investment in your education. Lay a strong foundation before you invest in a course, AND get the same steady support after you’ve finished one. 

Find a curated collection of on-point resources, and recommendations on worthwhile extras to spend your time on. Plus, connect with a smaller, more business-focused community that can help you filter out the noise.

Utilize a library of the very documents we rely on to run our businesses every day.

Build ties with a community of Marigolds! Find peers and mentors who support and guide you as you figure out your next steps.

What’s it gonna cost you?

Okay, we think you’ve got the picture of what the Insiders can offer.  But we get it - if you’re swimming in startup costs and barely have customers, $20 may feel like more than you can do right now.  

But here’s the thing: 

To build a successful farm, YOU are the most important resource. 
Not the land.  Not the tractor.  Not the seeds or the compost or the flowers. YOU. Growing YOURSELF will nurture your farm far more than growing the flowers.

If you don’t invest in learning, it will cost you. Time. Wasted product. Mental and physical exhaustion. Frustration. Maybe even the will to keep going.

That doesn’t mean you have to learn with us. There are tons of free resources out there (it’s why we started our podcast). But if you’re ready to invest in yourself, Insiders is a great place to start.

Here you’ll find support and tools to build the foundation of your business.  You’ll find friends who understand the tough decisions you’ll be making. You’ll hold yourself to a higher standard as you learn how to charge what you’re worth, and earn profit, not just revenue. 

And most of all, you’ll be growing yourself into the person YOU need to be so you can actually build the business you dream of.

Come on in.
Lyndsay & Shannon

HECK YES!